"Best regards" is not wrong. It is default, which is a different problem: it signals that no thought went into the message, right before your name and signature try to signal the opposite. The fix is not a more clever phrase — it's picking a closing that matches who you're writing to and why.
Below are closings grouped by context, not by tone alone, since the same phrase can read as warm in one context and careless in another.
First Contact & Cold Outreach
First-contact closings should feel low-pressure. Anything that reads as demanding a response works against the message.
- "Looking forward to hearing your thoughts"
- "Happy to answer any questions"
- "Hope this is useful"
- "Let me know if this is relevant to you"
Client & Customer Follow-Ups
Follow-ups benefit from closings that imply continuity — that this is one message in an ongoing relationship, not a one-off request.
- "Talk soon"
- "Speak with you shortly"
- "Looking forward to our call"
- "Thanks again for your time"
Internal Team Messages
Internal email tolerates more informality than external correspondence. Overly formal closings between colleagues can read as distancing rather than polite.
- "Thanks"
- "Appreciate it"
- "Let me know what you think"
- "On it — will update the thread"
Formal & Legal Correspondence
Formal contexts — legal, government, first contact with a senior executive — call for closings that stay conservative rather than original.
- "Sincerely"
- "Respectfully"
- "Kind regards"
- "Yours faithfully" (UK/Commonwealth convention when the recipient's name is unknown)
When a Closing Line Doesn't Fit the Signature Below It
A closing line and the signature block underneath it should not fight each other in tone. A casual "Talk soon" followed by a dense signature with a legal disclaimer, a license number, and a formal title reads as inconsistent. If your role requires a formal signature block — legal, real estate, regulated finance — pair it with a correspondingly measured closing, and save the informal phrases for internal threads where the signature itself is lighter.